TECHNOLOGY & GAMING COMMERCE

Build smarter.
Play bigger.

We build the software that runs your business and the digital stores that serve your gaming community.

01 / CAPABILITIES

Technology for work.
Commerce for play.

Launch a digital product, modernize an existing system or bring your gaming storefront to market.

01 / BUILD

Technology services

We build digital products, connect the systems behind them, and automate the work that slows your team down.

Explore technology services
02 / PLAY

Gaming commerce

We build gaming storefronts for top-ups, gift cards and digital vouchers, alongside specialist EA SPORTS FC experiences with squad tools, in-game services and custom football prints.

  • Gaming top-ups
  • Gift cards
  • Digital vouchers
Explore EA SPORTS FC services

/// BUILD, RUN & GROW

What we deliver

01 / 06

Digital products

Give customers one place to book, buy or manage their account. We design and build the website, portal or app around those everyday tasks.

Websites, portals, iOS and Android

02 / 06

Connected commerce

Set up your storefront, catalog and checkout, then connect orders and stock to the systems your team uses behind the scenes.

Storefronts, checkout, ERP and POS

03 / 06

Brand & product design

Create an identity people recognize and an interface they know how to use. Carry both across your website, app and campaigns.

Visual identity, UI design, design systems

04 / 06

Cloud & resilience

Choose hosting that fits your applications. Plan for secure access, backups and recovery before a busy launch or an outage.

Cloud hosting, network security, backups

05 / 06

Automation & integration

Replace repetitive handoffs with connected workflows. Start with a process that costs your team time, then decide what to automate and where to keep a human review.

Workflow mapping, API integrations, human review

06 / 06

Search & growth

Make your site easier to find, give visitors a clear next step, and measure which searches and campaigns lead to inquiries or sales.

Technical SEO, content, digital campaigns

Discuss your tech project

/// SERVICE DIRECTORY

What can we help you with?

Choose a category to see what’s included.

01 Build productsWeb, mobile & custom softwareLaunch a new product or replace an outdated workflow.
  • Web design & developmentResponsive websites, portals and web applications.
  • Mobile app developmentApps for iOS and Android, from interface design to implementation.
  • Custom software & modernizationAutomate manual steps or update older systems to fit the way your team works.
  • Software testing & QATest critical workflows before launch and check that updates preserve existing functionality.
02 Sell onlineCommerce & integrationsConnect your storefront, payments and back-office tools.
  • E-commerce developmentBuild an online store with a browsable catalog and integrated payments.
  • ERP & POS integrationLink your online store to the systems you use for inventory, operations and in-store sales.
  • Gaming goods & top-upsWe build storefronts for gift cards, digital vouchers and gaming top-ups across multiple brands.
03 Run reliablyCloud, security & supportKeep your applications hosted, backed up and supported.
  • Cloud & hostingPlan hosting for websites and apps, including setup and ongoing maintenance.
  • Networks & securityConfigure networks, firewalls and backups around your operational needs.
  • IT consulting & supportGet help with technical planning, troubleshooting and system improvements.
04 Grow your reachDesign, branding & marketingMake your product easier to use, recognize and find.
  • UI & UX designDesign clear, consistent interfaces around what users need to do.
  • Graphic design & brandingCreate a visual identity and the brand materials your team needs to put it to work.
  • Digital marketing & SEOHelp customers find you through search and plan campaigns for the audiences you serve.

/// EA SPORTS FC / ULTIMATE TEAM

Build your squad.
Make it yours.

Our gaming storefront projects include Abu3abeer, Ahmed Show, OG Abdullah and Champ Coins. Our work spans Ultimate Team services, AI squad planning and custom football prints.

OUR COMMUNITY, IN NUMBERS

Built for a growing gaming community.

Across our gaming systems: orders, customers, partnerships—and more than 1,500 squad-building processes.

Orders
665,451
Customers
400,000
Partners
20
Squad builds
1,500+

01 / SQUAD BUILDER

Build your starting XI with AI

Choose your platform, formation and budget. Filter players by league, club or nationality, then compare suggested squads by rating and estimated cost.

  • Formation
  • Budget
  • Player filters
  • Suggested lineups
Ask about the squad builder
Interactive formation preview · illustrative players

02 / ULTIMATE TEAM SERVICES

Ultimate Team, with a team behind you

Tell us what you’re working toward. Our Ultimate Team specialists can help with squad challenges, ranked play, Champions and in-game objectives.

01 / SBC

Squad Building Challenges

Working on a player, Icon or upgrade SBC? Our team helps you build a squad that meets the challenge requirements.

02 / RIVALS

Division Rivals

Tell our team where you’re ranked now and which division you’re aiming for. We’ll help you plan your progress in Rivals.

03 / CHAMPIONS

Champions

Share your platform and the rank you’re aiming for. Our team helps you work through your Champions run.

04 / OBJECTIVES

Objectives

Pick the objectives you want to finish. Our team helps you work through the required matches and tasks.

EA SPORTS FC storefronts

02 / SELECTED WORK

From idea
to online.

Browse projects in gaming, education, business systems and community initiatives.

Showing 15 of 15 projects

03Gaming & commerce

SHoNgxBoNg

Project detailsClose details

An EA SPORTS FC storefront with platform-specific products and order tracking.

Visit the project site
04Gaming & commerce

Barq Coins

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A digital goods store with gaming top-ups, gift cards and vouchers across multiple platforms.

Visit the project site
05Gaming & commerce

Ahmed Show

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An EA SPORTS FC store offering Ultimate Team services, SBC solutions and custom football prints.

Visit the store
06Gaming & commerce

OG Abdullah

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An EA SPORTS FC storefront for PlayStation, Xbox and PC players, with SBC solutions and digital game cards.

Visit the store
07Gaming & commerce

Champ Coins

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A gaming storefront for EA SPORTS FC coins, SBC solutions and digital gift cards.

Visit the store
08Business systems

Cloud Accessories

Project detailsClose details

A browser extension for downloading Arabic invoices from Xero, with subscription and user controls.

09Education

Al Sharq Academia

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An online learning platform for humanities and social sciences, with recorded lectures and course materials.

Visit the project site
10Education

English Gate Academy

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A portal for English learners to take a placement test and explore live and recorded courses.

11Business systems

Dental Clinic Management System

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A clinic dashboard that brings patient records, appointments, treatment plans and staff schedules together.

12Business systems

Smart Levels Real Estate

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A UAE property portal where visitors can filter listings, view property details and contact agents.

Visit the project site
13Business systems

Labban IT Company

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An IT services website with a project portfolio and a client area for following project progress.

14Public interest

UNFPA Palestine

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A public resource for UNFPA Palestine reports, data and publications.

Visit the project site
15Public interest

Euro-Mediterranean Human Rights Monitor

Project detailsClose details

A publishing site for human rights news, reports and multimedia stories organized by country and theme.

Visit the project site

03 / THE PEOPLE BEHIND THE BUILD

FROM DUBAI. FOR WHAT’S NEXT.

A bold idea.
A better reality.

We share a love of technology and games. We bring software, design and gaming commerce together to turn ambitious ideas into things people use.

Let’s make your next move

A business platform. A gaming community. A product with your name on it. We connect the thinking, the design and the build.

FROM POSSIBILITY TO LAUNCH

Good work is a team sport.

01 / THINK

Find the right problem

We listen, challenge assumptions and map the experience before deciding what to build.

Your ambition. A clear direction.

02 / MAKE

Make every detail count

Design, code and testing move together. You see the work take shape, with room to refine the details that matter.

From a first sketch to a working product.

03 / LAUNCH

Put it into the world

We prepare the release, document how it works and plan the support your team needs after launch.

Ready for real people. Ready to evolve.

04 / GET IN TOUCH

What’s your
next move?

Tell us what you’re building, where you need help and when you’d like to start.

Chat on WhatsApp Email us

We’ll use your details to respond to your inquiry.

/// OUR LOCATION

Hor Al Anz, Deira

Address
Office No. 101-528, Property of Abdullah Mohammed Amin Al Abda, Hor Al Anz, Deira, Dubai, United Arab Emirates.
Commercial registration
908996
Directions in Google Maps

Our office at Abdulla Building, Hor Al Anz